Stuller Services
2024
Services Page Redesign
Stuller Inc., North America’s largest jewelry wholesaler, offers a large variety of services to its customers. I was tasked with redesigning the services page on stuller.com to better showcase Stuller’s breadth of services. What started as a straightforward redesign quickly evolved into a comprehensive overhaul. The initial page was not only lengthy and cumbersome to navigate but also lacked critical information about the services.
Through a meticulous user research process, including surveys, interviews, and usability testing, we uncovered the underlying issues and user pain points. By focusing on user needs and data-driven insights, I transformed the Services page into a user-friendly and effective tool for showcasing Stuller’s offerings. The redesigned page not only improved user experience but also increased engagement and conversions.